A thorough, market-specific analysis is made when the company is ready to internationalise. A market analysis provides the information that an internationalising company needs to develop a strategy for the new market, such as customers, competitors, products, distribution channels, authorities, and other channels of influence. A market analysis also helps to determine the market shares, the correct price level and the competitive advantages of the products.
A successful market analysis facilitates access to profitable international business and provides tips for planning your own business. The content of Viexpo’s market analysis is always created in co-operation with the customer.