Join the Digital International Trade Growth Coaching (DIT)
DIT growth coaching improves the competitiveness, readiness, and ability of companies in South Ostrobothnia to adapt to changing markets by developing digital international trade.
The elements and environment of digital trade are constantly changing. For example, the opportunities to leverage artificial intelligence change and evolve every month.
The goal is to comprehensively develop digital international trade for companies and create the conditions for sustainable growth.
- Companies receive information, methods, and solutions that help them succeed in the international market.
- Companies are encouraged to expand their operations to international markets, increasing their growth opportunities.
- Through coaching, the development of digital solutions promotes innovations that can lead to a competitive advantage.
- Collaboration with other companies and international development partners opens new business opportunities and improves corporate resilience.
- Taking responsibility into account in business models improves companies’ reputation and increases customer trust.
- The development of digital international trade creates material that can be used broadly.
- After the training package, South Ostrobothnia will have more companies engaged in digital international trade and more companies using digital technology.
- In South Ostrobothnia, there will be an increasing number of companies developing digital foreign trade in a systematic and goal-oriented way.
The growth coaching is primarily intended for companies operating in various industries in South Ostrobothnia:
- that have an online store (B2B, B2C, D2C)
- that conduct trade digitally through other channels or platforms
- that have the potential to expand their business internationally through digital trade
- that are considering their opportunities to sell their products, services, or expertise in the future through digital sales channels
DIT growth coaching is carried out in three thematic training series
The free growth coaching begins in autumn 2025 with strategy work for digital trade. Themes for 2026 include building an international brand and managing digital trade. The coaching days are carried out partly in small groups and primarily as in-person events.
The workshop sections during all coaching days are organized so that participants are divided into small groups, and each group includes at least one expert from Suomen Yrittäjäopisto or Viexpo to guide and support the group’s work.
1. Internationalization strategy for digital trade
The training day themes relate to strategy work and the key aspects of international trade strategy. The coaching package consists of three training days organized as in-person sessions, also utilizing an external expert in digital international trade.
The coaching days are held on October 6, 2025, November 4, 2025, and November 25, 2025.
Past events
Materials
Materials for internationalization strategy work in digital commerce
Export advisory form
Blog post on the topic
Leevi Parsama, an expert in digital trade, has been guiding companies in strategy work within the ongoing project Digital International Trade Growth Path.
In the video, Viexpo’s Carita Pöntiö and Leevi Parsama discuss the importance of corporate strategy. Check out Leevi’s tips for strategy work in your own company!
2. Building an international brand
The training day themes relate to international market intelligence, IPR issues, and information about export markets. The training days also utilize external experts, company stories, and case examples of brand renewal.
The coaching days are carried out mainly as in-person sessions and may also include hybrid sessions. The coaching days will be held on February 3, 2026, March 3, 2026, and March 24, 2026.
Upcoming events
3. Leading digital trade to results
The coaching day themes relate to managing international trade, the cultural environment and sales methods in different market areas, as well as the use of artificial intelligence and the latest applications.
During the coaching days, the topics are deepened with the help of external experts, concrete company examples and company stories, as well as in groups by developing competence through discussion, peer learning, and practical exercises.
The coaching days will be held in autumn 2026.
You can register now, and you will always receive the latest information directly. You can register HERE.
The website for Digital International Trade Growth Coaching can be found HERE.
The growth coaching is carried out in collaboration between Suomen Yrittäjäopisto and Viexpo. Partners include Kauhava, Kurikka, Järvi-Pohjanmaan Yrityspalvelu Oy, the South Ostrobothnia Chamber of Commerce, and the Entrepreneurs of South Ostrobothnia. The growth coaching is co-funded by the European Union.
More info:
Pauliina Hautamäki
Yhteistyössä:
