Top 5 -tips for succeeding at fair

You can pick and choose from Viexpos TOP 5 -tips

for a successful appearance at an international fair

1. Set goals

 

Why are you entering the fair? What do you want to achieve? It is recommended to set a main goal for the fair. It can be e.g. getting new clients, strengthening existing client relationships, testing new innovations, strengthening your brand or at international fairs giving marketing aid for a local distributer. Carefully specified goals are the foundation for the fair appearance.

2. Plan

 

It is recommended to start planning the fair appearance in good time. It takes both skill and experience to plan a fair stand. When planning a stand, think about the main message that you want to give. State your main message in a way that makes it possible for the client at first glance to get an idea of your company, what you do and know and what you can offer. Be creative and bold in planning. Reflect on how you can catch the visitor attention to your stand in an interesting way!

3. Remember to inform about the fair

 

Inform in advance about your fair appearance in your company’s media (website, social media, customer magazines, brochures, advertisements). Send invites to your stand, arrange meetings with potential contacts. Remember to tell in advance about your possible new products and about any happenings at your stand. Don’t forget translations of your material at international fairs!

Make use of the marketing material that the fair organizer offers e.g. banners, brochures, press service. Make sure to inform about your fair appearance on your website.

4. Make sure that your fair personnel are active

 

Choose your fair personnel carefully and engage the team. The personnel should be easily approached, have good language skills and be extrovert. Make sure to train the personnel in advance, give everyone their own specific tasks and inform the team about the goals and about meeting the clients.

5. Keep your promises after the fair

 

The actual success at the fair will be determined afterwards. How will the different contacts be handled, in which timetable and how will the clients who showed interest be approached? Do not forget about the business cards and the valuable contact information. Compare the results with your goals for the fair. Remember, the planning for the next fair begins right after the previous one!!

Well planned and executed fair will give in return even long after the even!
Privacy Overview
Viexpo

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

3rd Party Cookies

This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.

Keeping this cookie enabled helps us to improve our website.

Additional Cookies

This website uses the following additional cookies:

  • Google Analytics: This cookie is used to collect information about how users interact with a website. It provides website owners with insights into user behavior and helps them improve the website.
  • Piwik Pro: Piwik PRO uses a tracking code (a JavaScript code) to collect data about people who visit your site. The tracking code is embedded on the web page. Every time a visitor comes to a page, the tracking code grabs information about that visitor and sends it to Piwik PRO. Then Piwik PRO organizes this data into reports.
  • Google Search Console: This cookie is used by website owners to monitor the performance of their website in Google search results.
  • Google TagManager: This cookie is used to manage the tags or snippets of code that are added to a website, such as tracking and marketing tags.
  • YouTube: YouTube sets cookies when a user views a video or interacts with the video player. These cookies are used to personalize the user's experience, such as recommending related videos or remembering the user's preferences.
    It is important to note that YouTube is owned by Google, and therefore, the cookies used by YouTube are managed by Google's privacy policy. Users can manage their cookie preferences through their browser settings or by using Google's Ads Settings page.
  • FB-pixel: This cookie is used by Facebook to track the behavior of users who interact with Facebook ads or visit Facebook pages.
  • LinkedIn pixel: This cookie is used by LinkedIn to track the behavior of users who interact with LinkedIn ads or visit LinkedIn pages.
  • HubSpot: This cookie is used by HubSpot to track user behavior on a website and provide personalized marketing content.